The Knitting Tree

The Knitting Tree is a local textile shop in Los Angeles, California catered toward fiber arts enthusiasts of all skill levels. Despite the name, the shop also carries supplies for crochet, spinning, weaving, and needle felting. The Knitting Tree also offers workshops with fiber experts.

Award: Honorable Mention for Letterhead Design in Graphis New Talent 2022.

Objective:

Attract fiber-art enthusiasts to visit, interact, and shop at The Knitting Tree, as well as develop loyalty to business partners.

Professor: Karen Dorff

Outcomes

To translate "a knitted tree" visually, I ornately interwove balls of thread and leaves to create the general shape of a tree. The line work and slight gradation reference the fine art to fiber arts, as well as to help viewers identify the shapes easier. The logo has an overall circular shape to suggest the community, trustworthiness, and sweetness that the store represents. I also echoed this through a monoline slab serif, and a typographic 'x' as a stitch to divide the location from the title.

Brand Identity

go on, take a look around!

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